The SEO

       Place and Time matter a lot  in life. Successful people know importance of right place and Time. They utilities their time in an effective way.This save our energy,time ,money and stress.  Therefore to achieve success it is important to do best use of time throughout your life with respect of place.

          Why Search Engine Optimization?

       Search Engine Optimization   (SEO) is another name for a place where we can advertise our products. Selling,Purchasing and reaching at suitable and useful content through internet search engines is nowadays common ,easy ,fast and effective.  As mentioned in earlier line it is easy way to approach any product so offocourse it would be very competitive not at international levels but at local levels also. No need to be worry consistency and hardwork always pay. Let us move further.

                    Search Engine Optimization (SEO)

                  Search Engine Marketing (SEM) is aniline marketing in which customers search for their products through search engines. SEO is a part of SEM. Search Engine Optimization is the technique through which we can value our products and services using  keywords,for which customer look for. SEO value our products and services and increase our rank on search engines among different websites. This method bring the required products so quickly to users that every users want SEO based websites.

           Phone Book
                      Nowadays almost every body use mobile phone instead of watching TV and listening to radio. In mobile phone internet has played key role. So when ever you look your website is not optimized it means users are searching for other websites. All that you need to do is learn SEO.

      Search Engines Work

               Search Engines core purpose are to show relevant content according to the query of users. If the customer successfully get the required products ,will use the engine again. There are possibly millions of websites available on search engines index. Search Engines constantly scan websites available on their index to check what type of content is given . The engines list down websites according to  the content available and link of the websites with other sources.

       

         
 Ranking Method

                   Ranking of websites is easy but with respect to specific keywords it needs to go through Rank, Authority and Relevance process.

           The Rank

                 When a user enter his /her query on a search engines then numbers of websites appear on Search Engine Results Page (SERP) ,the number where your website lies is the rank of your website.

           The Authority

                No of inbound links ,time period of your domain,and what text can be linked to your website determines the authority of your website.

        The Relevant

                       Besides keywords search engines also look for how relevant your content is regarding query asked by user. Search Engines also check the page format, letter used and keywords used in heading and subheadings.

          Content

               The most important thing relating to SEO is content. The high quality and rich content attract users towards your website.

         
          SEO Strategies                                  
                There are two kinds of strategies considering SEO.

• On-Page SEO
• Off-Page SEO

On-Page SEO
           There are various components on our website with the help of them we can control the index of search engine. Following are the the elements.

Website Content

        In this content quality and quantity both matter besides these relevancy is also key . Keywords used ,Webpage format and heading format is in our control.

                 The  URLs

                         In this try to creat URLs according to content you are producing. The name of URLs must be same to the content you write .

Pictures

     You can add pictures also.

     Tags
               Title tags,are those which we write on our every webpage . They also appear on SERP in blue ink. The maximum length of title tag is 75 letters. Meta tags are consists of meta description and meta keywords. The characters that we can use in meta description are maximum 150. Headlines tags are also play important factor it provide opportunity to read easily also help search engines to scan what data is in webpage and what important things are written.

Links
   This also provide the great importance to website. These links connect our website with other websites.
       
              Off-Page SEO
               It is the process in whci h we connect to the other websites.

        Social Media and Email

        Millions of people spend their time on social media and email checking regularly. So we can spread our content through these channels also.

     

                     
          Domain Name

              Selection of Domain Name is first and crucial in SEO. Your criteria of success starts from here. The following points regarding picking of Domain Name are worth.

• Use concise name or words.

• Use notable words so that someone can remember it easily.

• Apply those keywords which match with your products.

           Domain Hosting and registration is second step in this process. After selection of Domain Name enssure it is available and go to register it. After this you can find a proper or right and trustful host.

    Assigning Of Keywords

                    Keywords help search engines to find your content .

• Select a keyword which move around your site.

• Use different keywords on each topic or page.

• Assign Keyword phrases.

• Choose two to three primary keywords and four to five secondary keywords.

• Utilies odd content. This peculiar content grab the attention of readers again and again.

          Optimization Of Page

Page Optimization is a step to ensure about your site how effective we can run our website.

• Link your keywords with your website title.

• Put Keyword phrases during initial writing.

• Do not use your title on each and every site page.
Prefer short titles over long titles.

• Overspread the title keywords with different titles.

• Apply single header and subheader before pages and paragraphs respectively.

• Place bullets for easy read.

• Write and present everything keeping the users in your mind.

Home Page Optimization

          Home page is a gate to reach your website. For readers easy and effective use and read optimize your website home page. It will ensure the users efficient and quick use of required content.

• Highlight major components of your website on your home page.

• Write most relevant keywords according to your data.

• Provide major pages links.

• Use text and graphics based navigations.

• Cohesiveness is the key

• Define your website in words.

• Use CSS to improve your website look.

              Link Building

                      Link Building in modern search engines has vital importance. It boosts your website rank .

• You must have such unique things in your site so that other web owner must link with your website.

• Search for superb free link website and put in your website.

• Produce links for your own page content. That means inner page links have also significance.

• Try to write comment on other websites pages.

• Take part in different forum. It will give ideas about market trends,how people and what they need.

• Mention openions of other people also about your website.

   Algorithm Changes

        One of the SEO technique is to know about change in rank. Your website rank may go up an down . It means you will get reward and punishment according to your content. You have to timely put and edit content according to the ranking of your website.

  Look Natural
 
        One of the technique of SEO is to look natural. Users themselves search for your website instead of you look for them to come on your website. So unique content,ideal Optimization and natural source to attract the traffic.

Social Introspection

             The need of hour is that constant visit of your own website and keeping information of its rank is necessary.

      Parts Of a Search Engine

• A Crawler
• An Index
• A Search Interface

Crawler
            It means to search for the content.

  The Index
           A place where sumed up data is kept. When we search for something website provide us collected data of website index.

      Reverse Index

          It is an index in which Search Engine  place content in order.

Storing Features
 
          Search Engine calculate the words used.   Interjections are not counted. In Search Engine Subheadings and words formats are weighted.

Term Frequency

   Term Frequency is calculation of a word that a particular word how often is used during content.

Search Interface
 
       This provide us the index of website according to the query put by the searcher. It list down websites with agreement of term and lexical bases of words .

Search Algorithm Shifts

         The change in ranks  of websites of major search engines takes place dozen of times in a month. The SEO is a way in which sudden changes in your website never happen . It takes time to occur any change in website rank. You have to produce quality content to maintain reputation of your website.

Relevancy Benefits

        When we search something Search Engine presents relevant content so that users be satisfies with it. After this  reader will use the that Search Engine again and again and also suggest to its friends ,colleagues and family members.

Search Engine Business Method

          Google (Search Engine) pays the website owner for sponsored ads.When ever someone click on sponsored ads the money for owner increase. The payment methods are pay per click and organic optimization.

 URLs Usage

      Use short URLs instead of long URLs . The long URLs break up in email and other data transfer process which will decrease both spread and income .